CRYSTALLINE ROSE - Brand & Visual Identity
CRYSTALLINE ROSE - Skincare Brand
About the Brand
Crystalline Rose is an international start-up company specializing in selling skincare-related products such as moisturizers, serums, face masks, oils, scrubs, and lotions, where the woman is at the center of everything. The brand's goal is to look luxurious by communicating femininity but without being cliché.
When you think of Crystalline Rose, softness, gentleness, and lightness come to mind.
I was responsible for creating the logo, a package of four Instagram templates, two label designs, a business card, an email, and a website design.
My approach to the project was to strike a balance between luxury, femininity, and simplicity.
The visual identity, and brand, were created to match the target audience with sophistication, the perception of a high-quality product, and the need to feel empowered as a woman.
“At the essence of every product, we imbue the idea that every single woman is beautiful and should never doubt that feeling”.
To bring more originality and personality to the logo, I choose a serif typeface emphasizing femininity and the strong character of a woman.
I chose this color palette to spotlight femininity, represented by the alternating tones between Champagne Pink and Desert Sand, and the confidence, which women can convey, of Eerie Black. The shade of the color Platinum emphasizes the concept of sophistication.
Are you ready to express your brand's vision effectively through a unique brand identity?
Then please feel free to contact me