Radian Group, a not-so-average, data-driven-analytics-firm, loves numbers. And they love using those numbers to help grocery retailers and suppliers succeed. They work with the heavy hitters in the industry, like National Beef, Kraft Foods, General Mills, Tyson Foods, Redbull and Walmart—amongst many others—to drive market share, strengthen customer loyalty and increase profitability – fast.

Sans font: Neue Montreal

Serif font: Eiko

App: Figma

Iconography

Representing data visually can always be a challenge. Using abstract symbolism, we created an icon set to add interest to Radian's services and processes.

Navigation

We brought in imagery to represent each of the company's service area and created a dropdown menu that expanded the full width of the browser to include a horizontal slider to navigate each offering.