Streamlining Financing for Solar Energy Businesses

The visual design for the project was meant to balance a classic, slightly more conservative aesthetic with the innovation that the platform provides. Our goal was for the design to feel trustworthy, simple, and intuitive. We built the color palette around this concept. To add a bit of creativity in our visuals, we created masked shapes inspired by solar panels to display images throughout the marketing assets. This was also a play off of the logo.

You’ll see these visuals and graphics throughout the website. We created the initial design system for the marketing website to help support sales. For B2B SAAS companies you always want to have a primary landing page, and surfaces for the services, processes, the company overview, and key questions for prospects.

The website is just one part of the process. You need a whole sales enablement kit that spans multiple channels if you really want to push the ball forward. Which is why we created a set of one pagers for the sales and partnerships team to use during pitch meetings or to send as takeaways. We designed these based on their sales process and requirements for sales enablement.

Once we completed the core design, development, and marketing deliverables we moved onto the pitch deck. We created a master pitch deck to empower the team during their fundraising. The team was able to take the deck and the MVP we designed to secure funding within 6 months. They secured funding from Forbright Bank, Cross River Digital Ventures, Grotech Ventures, Early Light Ventures and the Maryland Momentum Fund.

To read more on this product, kindly go to www.blacklotus.co to view the full case study.

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