Streamlining Financing for Solar Energy Businesses
Sunstone Credit was launched by Ex-Snapchat and PayPal founders who joined forces with Solar industry execs. They recently closed a round of venture capital funding to solve one of the greatest threats facing humanity today — climate change.
The future of our planet depends on transitioning to more sustainable carbon-free energy sources. Solar power is one the best ways to do this.
But going solar is easier said than done. The real key to going green is actually financing… The process is expensive and involves navigating the challenges of government sponsored programs, tax incentives, and complex partnerships.
This led to the systematic exclusion of the SMBs who could make the biggest difference towards climate change and benefit from this technology the most.
That’s where Sunstone comes in. Their mission is to provide access to solar energy for small and medium sized businesses. This will help SMBs save money, reduce their electricity bills, and lessen their carbon footprint.
They created a tech platform that seamlessly connects SMBs who want to go solar, developers who can install the technology, and institutions who can finance the projects.
They partnered with us to design their platform to be simple and easy to use. Our task was to create a design system and best-in-class user experience that matched the technology on the backend. We also designed their marketing website and sales enablement assets.
One of our favorite parts of this engagement is how they took the design we created, created their own content strategy, and iterated on all of the assets to really bring them to life. Design is dynamic and iterative. It’s never really done. You should always be looking to see how you evolve your design to ensure you are solving the right problems and communicating effectively. When you work with an agency partner, you will get a head start, but the work doesn’t end when the engagement does. That’s actually when the real work begins. Your design system is only as good as it’s utility. Which is why we are proud of how the team continued to maintain and expand post engagement. That’s what collaboration looks like.
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