AwiPay App Redesign

They came to us because they needed to do a complete overhaul of their app. They had the technology and the team, but they went scrappy in the beginning and made their design…*gulp*…. in Powerpoint.

Now before we go any further, let us ask you this… Would you be excited to use that old app?

Would you truly believe that they were about to transform an entire country, region, and industry?

Would you trust them with your personal financial info and ID? Yeah…. Kinda iffy. You can’t put your finger on it, but something isn’t quite right. The team knew they could do better but didn’t know where to start. That’s where we came in.

The reason the design wasn’t hitting was because of: poor color harmony, inconsistent styling, no real visual rhythm, an archaic design system. It really feels like something from the 90s that was made in Microsoft paint.

AwiPay stands for empowerment, liberation, and fun. In their original design they attempted to convey this with the header showing people at a festival, and the Jamaican inspired yellow-green gradient. We helped them update their brand identity and design system to better convey their ethos visually.

The fun and vibrant spirit of the brand is captured in the use of color throughout the app.

The iconography leverages color, gradients, and illustration to signal fun and playfulness. This pairs well with AwiPay’s desire to be a fun and energizing brand that gets people excited with its wide variety of offerings. The use of shapes adds to the fun.

We updated the color coordination of the key actions to signify a relationship between them. The multicolor service icons show a distinction btw each service and creates the feeling of a wallet of cards, just like you carry in real life.

What makes AwiPay special is the fact that it allows you to pay for all your bills under one roof. It truly embodies the idea of a digital wallet.

To communicate this we created a system of modules to connect the user to the services they need. The modules to are the digital equivalent of the slits in a wallet. You thumb through to find what you need when you need it.

To read more on this product, kindly go to www.blacklotus.co to view the full case study.

Feel free to give us your feedback.

And don't forget to press "L" if you love it.

We have more designs coming soon😊!

----------------

We are available for work:

📩Email Us : [email protected]

😎Instagram : blacklotusventures