Kinescope: Brand Identity & Website

About Kinescope

Kinescope is building digital video infrastructure for the Internet: affordable, business-friendly and technologically advanced. Its infrastructure includes a video player, live streaming, a video manager, analytics, and smart marketing tools. Kinescope’s mission is to make professional video solutions available for businesses of any size. Now there are more than 3 million videos stored in Kinescope’s cloud and 5 million minutes of video watched every day.

Brand Identity

What with the three dots? Our design concept for the project is inspired by a kinescope, the movie camera mounted in front of a video monitor, and synchronized to the monitor's scanning rate. Its working principle is based on the conversion of electrical signals into light signals. Three color channels (RGB) when overlaid give a white color, which metaphorically represents the customization and versatility of the Kinescope product.

Logotype

Pattern

Web

We are Embacy

embacy
we make digital design for future unicorns 🦄

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