Stuf - Branding for the NFT marketplace
The client
Stuf is a simple and modern NFT marketplace.
The name comes from the word "stuff" in such a free character, without lies, which means all sorts of things - in fact, what is the marketplace, a set of art things 😉
The logo
To expose the meaning of the brand in the logo, 3 images are collected - a frame, a focus and an object inside - the object of art itself.
To convey the character of the NFT sphere, the icon and font have angular shapes, the font has unusual angles for the letters "t" and "f", and rounding helps to soften the overall look a little.
Color palette
A simple color palette in dark tones creates a sense of immersion, while bright neon and purple help to add accents.
Neon green adds freshness and friendliness. Purple creates a sense of immersion and community.
