Email Marketing for SparkOptimus
Email Newsletters built with MailChimp
SparkOptimus is the leading digital strategy consultant of Europe with a 100% focus on helping organisations to realise new technology driven growth.
Rick Bierman Designs has designed, developed (HTML / CSS), tested, and analysed their responsive emails from the ground up. Many set benchmarks have been exceeded, including consistently high open and click rates (in comparison to the industry average). This resulted in strong customer engagement and loyalty.
Service provided
Email Marketing
Rick Bierman Designs
Rick Bierman Designs supports clients in every stage of the process; from design to website launch. Save yourself the valuable time and money needed in looking for multiple experts; you have found your Design Powerhouse! Our job is to support you in the creation and evolution of your brand.
1. Campaign Research & Content
The campaigns are designed based on company goals. Generally, it starts with a list of what to feature to make a content plan for the layout.
Harmonious content and visual design
When designing monthly newsletters for consultancy, it can be challenging to create content that feels different every time. For inspiration, I often communicated with the PR & Marketing Manager, talked to employees, and looked at other consultancy newsletters to get the best approach.
The next step is writing a compelling subject line with complementary pre-header text to engage the reader with the goal of high open rates.
2. Wireframe sketches & Design
Once the content is complete, I always sketch wireframes by hand and mark them up with notes to incorporate into the visual design.
Quick idea generation
I also think of additional ideas for content to feature while sketching because I always like to present multiple solutions to the client.
After the concept is set in motion, I start designing in Photoshop. During this stage I compose with supporting photography, graphics, typefaces, and colors to create a layout that is mobile friendly and will be readable on different size devices.
3. Development& Analysis
Following the visual design of an email, it gets sent for review and changes are made if necessary. Afterwards, I develop the design as part of the responsive email template using HTML and CSS. Testing each email in various email clients on different devices and operating systems is a must for compatibility prior to deployment.
Harmonious content and visual design
After sending the email, I observe the performance of each campaign. I make notes about the CTR of links and study more metrics which can be useful in the next campaign. In moving forward, iterations are made and new approaches are tested.
Rick Bierman Designs
Rick Bierman Designs supports clients in every stage of the process; from design to website launch. Save yourself the valuable time and money needed in looking for multiple experts; you have found your Design Powerhouse! Our job is to support you in the creation and evolution of your brand.