Logo for Center for Innovative Research in Bridge Engineering
I created this logo for a bridge engineering research center at the University of Memphis. I started by brainstorming. Considering that the logo was for a bridge research center in Memphis, I wanted to use an element related to both bridges and Memphis. I was also inspired by the Big M bridge across the Mississippi river in Memphis. In the logo, there is a bridge that represents Memphis' M letter and the Big M bridge. The logo has five blocks representing each letter of the Center's acronym, CIRBE, which stands for Center for Innovative Research in Bridge Engineering. I used positive space for the blocks, and negative space for the bridge. The color of the logo is taken from the color brand of the University of Memphis.