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South House is a lodge hotel in Perth, Australia. The hotel is located in a quit forest area outside the city what makes it a place to escape. Combining urban design and country style, South House provides ultimate comfort, quality facilities, and exclusive service for guests seeking privacy and relax. The hotel idea is a mixture of city and country vibe with lots of wooden elements, modern aesthetics, and local authenticity that makes up a cozy ambiance of feeling at home while being in the nature.

The brand identity's goal was to communicate the South House’s philosophy as a brand, more than a hotel. In order to achieve that, the focus was made on a diverse color palette and simple typography. The color palette consists of nature-derived oranges, greens, and greys — no vivid hues, what immerses in the atmosphere of silence and comfort. The typographic logo is based on a sans serif type with a bed symbol in it. The symbol got expanded into corporate graphics — a line that navigates and decorates. The combination of serif and sans serif fonts in typography supports the brand's sophistication and modernity, while minimalistic style highlights its authentic tone of voice.

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