Logo design • The Vegan Van

Logo design I did for a fictional brand named "The Vegan Van".

The concept was to create a logo for a van that sells healthy vegan food like poké bowls and salads. The target audience was «Yuccies», young, hipster creatives. So I knew I wanted to use popping colours and fun shapes to make the brand feel fun and bright. To add to the playfulness I also added a beetroot as the logomark for its rounded and fun shape.

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