REFRSH

REFRSH is a French studio that assists brands in transitioning from offline to digital. Refrsh handles everything that sets some businesses apart from others, from branding to website development and social media content.

Our task was to create the project's identity and website design.

We wanted to reflect the transition in identity, so we added a holographic gradient and prisms. When you pass through them, reality appears to be distorted and transforms into a virtual one.

Refrsh provides several key services, including web design, branding, and Web 3. They also work on the development of business and personal brands in social networks. We chose our own memorable unique 3D-prism for each of them.

The concept of website design is based on the refraction of light and the idea that the client is similar to a precious stone, each of which Refrsh assists in providing the appropriate cut.

The logo was inspired by a glitch — a kind of hiccup in the transition from the physical to the virtual world. We kept developing the context implied by the company name, and "broke" distorted the letter "s" in the word refrsh.