Big C - Category signage

Category signage in the Health & Beauty section in Big C Thailand

37" Samsung stretch displays in custom-built frames.

Double-sided, 2 displays per frame.

1 networked player per side with daisy-chained displays.

Dynamically generated category name per display side and per store, integrated in the advertising loop.

Retailer

Big C Thailand

Stores

60+

Displays

500+

Yves Peirlinck
In-store DOOH & digital signage | Interactive retail media
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