All Steel Australia

This is the first concept designed as minimalist modern logo creative that is simplest yet effective. This design is crafted as monogram symbol that incorporates the bold and sharp edged A letter that represents steel element in cleanest way possible also being initial for All and Australia which is ofcourse understandable yet in closed in box to be more recognizeable and focused. The logo is very balanced, adaptable, and scalable to every possible usage, it is absloutely relevant and up to your standards and needs.

The typography for brand type creation is designed semi custom by using “Aeonik Pro” font which is clean modern sans serif that uniquely standsout, and SF Pro can work as primary and as secondary typeface.

The colors chosen are inspired from modernism and your choice, used red as for main lettermark and deep grey almost black to compliment logotype, and branding.