Branding for hand-crafted leather accessories label.

Fox & Goat is a casual leather accessories brand that creates exquisite handmade wearables out of the fine veg-tanned leather. The company prides itself on the timeless quality of the products, thus leaving a legacy of quality products for generations to come. 

The visual tone of the brand was created to appeal to the brand-conscious millennial with a taste for simple but impactful design. Carrying a Fox & Goat wallet in your pocket feels like having handmade, highly customised artwork tucked in your jeans – each tiny detail in the product was perfected to both look amazing and create a streamlined user experience for you.  So the visual identity was designed to follow the style of the products – it is understated and yet full of personality. The customised ampersand has a charming little fox’s tail at the end which looks gorgeous when stamped on leather. 

Thank you notes and label designs were also created as an extension of the visual identity. Everything about the logo and collaterals was designed to create a premium yet welcoming and personalised visual experience. A fine balance between luxury and artisanal look was achieved. 

The Fox&Goat product line spans across different categories – they mostly focus on wallets but also created a series of handbags and yoga mat straps.