event branding: salt semester kickoff

Just a fun & quick lil design look for the Salt Company Spring Semester Kickoff Event. It's always way more low-key than the fall kickoff- only a week or two of promotion, but that fresh-semester feeling is always still worth celebrating! I chose the colors because a) i'm obsessed with each shade individually rn and b) it kind of has an icy-winter feeling with the hope of some warmer weather on the horizon! Ahh the tension of an Iowa Spring 🙃😅

Rather than handing out physical flyers in the arctic temperatures, we opted to make a "virtual invite" social post that students could send to friends they wanted to invite to the event!