Crush Treats

Crush Cookie Bar is a modern bakery located in Englewood, New Jersey that specialises in custom-made gourmet cookie creations. The bakery offers a wide selection of freshly baked cookies, cookie sandwiches, and cookie sundaes. The brand labels itself as a trendy late-night cookie store but felt its current logo just wasn't cutting it.

I was approached to work on their logo by the owners having seen previous works of mine, specifically the Birdie logo and its retro feel. Being mindful of this I worked on a type that had that retro feel but was more rounded and fun and adding the vibrant colours lifted the brand to a new level.