Witness Fitness

The goal is to decrease the fitness application’s user dropoff with fitness users 3 weeks after the initial download. This will be done via setting individual goals, monitoring and displaying achievements, alerting when progress is met. This information will be shared with friends and family. The effectiveness of the proposed solution will be evaluated through comparing consistent user engagement of 3 weeks with the current application to the application post launch.

Figma Prototype:

https://www.figma.com/file/5jqpzlrqYr3UgCBqfnH2bl/Witness-Fitness?node-id=0%3A1&t=W1chxXmHPMCSe69B-1

Case Study:

https://docs.google.com/document/d/1Kx_0mnpSkKFEyrp26HXG7cA6tOeCfROvM4QudJqaFZs/edit?usp=sharing