CALM x LVL Fitness

Alongside Jungle Creations channel LVL Fitness, a campaign was launched alongside mental health charity CALM to promote the huge impact physical exercise can have on improving your mental health and quality of life.

Title card design takes inspiration from the open, simplistic spaces and environments that promote healthy and sustainable mental well-being.

Use of the mountain references the obstacle that is mental health. The summit itself representing the point of success, freedom and liberation from all emotions, anxiety and fears that are often experienced by those that need the most help.