Caracal | Mascot Logo

Caracal | Mascot Logo

Lions, tigers, panthers, and big cats — all solid mascot options, but when looking for a new challenge, lesser-known species are the way to go. Even if they share a lot of DNA with their more common counterparts, distinctive features and proportions like the Caracal's are perfect for training.

As a study in simplification, the "less is more" approach to logo design is typically a guide to follow, but in mascot logos, I tend to leave in a few select details — it may not be necessary, but I think it adds character and makes the final mark more unique. Ultimately form follows function, but this one's just for fun!

Available for license or purchase

JN

Timelapse, Development, and Reference

Jeremy Nelson
Brand Identity & Type Design

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