indigo Branding
The problem
Indigo is a recording label helping young and up and coming artists to make a name for them self. Recording labels are usually corporate and for what indigo wanted we knew we could not go the same route as the rest. We needed the specific group of people to be attracted to the indigo branding. A group of people who vibe with the street and hip-hop culture.
The solution
To craft a unique voice for indigo we needed a strong type to transfer the values of the brand, as well as strong, contrasting colors and the use of street elements. These elements are spray paint textures, brush textures, use of patterns, various other textures and effects to enforce the youthful soul of the brand.