Subscription wine company: Build your first box

Desktop design for a project at Bright Cellars. The goal of this project is to give the customer more customization when ordering their first box.

In the current flow, customers have frequently asked to be able to make changes without having to call customer service as well as wishing for a way to explore more of the wine offerings before they check out. This solution makes selecting their wine fun and engaging, while giving them a chance to learn more about the wines right from this page. I explored options to reveal the wine details on hover, with a click on mobile.