Selling and buying a home is one of the most personal journeys you’ll ever experience. It’s a process that deserves experienced attention, fortitude, and a savvy approach. It deserves guidance from a real estate agent that truly understands

— Heather Freeman

The Challenge

• Stand out in the over saturated real estate market

• Move away from the very corporate and impersonal feel of most real estate agents

• Create a brand that looks warm and welcoming

The Solution

• Create a warm but professional colour palette that sets her apart from other real estate agents in her area

• Bring in elements of nature to reference the sunshine coast lifestyle 

• Create a visual style that features photos of Heather interacting with clients vs. the more expected interior and property shots

• Focus on client education and creating a sense of safety (real estate can be a scary and overwhelming space)