Branding & Packaging for cookie brand

Measure is a Kuwaiti homemade cookie and cakery brand with an emphasis on precision and high quality ingredients. Everything they do – from their homemade baking to their food photography is planned, measured and crafted with the finest attention to detail. 

I was hired by them to create their visual identity and packaging concept for their line of cookies. Here are the three initial logo directions that were presented to the client, the first concept ended up a winner.

The packaging needed to reflect the artisanal, handmade and homemade quality of the proeducts and brand. A clean and minimalist packaging concept was chosen and a clean and elegant handmade illustration was created to give the packaging an artisanal touch.