Museum of Neon Art Conceptual Branding

The Museum of Neon Art, MoNa is a one-of-a-kind museum in Glendale, CA. They aim to create space for visitors to experience the intersection of art and science. MoNA is on a mission to spark curiosity and keep history aglow. I created a conceptual visual identity system to extend their current brand and better incorporate the foundational principles of neon. This was first academic branding project and I am still not over how much I learned from this.