My Baby & Me // Philips AVENT App Concept
The Story...
My beautiful daughter Sophia Jane Quintin is now into her fourth week living on this manic but rewarding planet and things are going extremely well. I cannot begin to describe how proud I am to be her ‘dadda’ and I am absolutely loving EVERY moment. Each day is full of ‘firsts’.
My partner and myself have been hitting those late nights in sync, not gonna lie, it has been hard but it is definitely worth it. As we have been slowly getting into a routine and being a ‘stats kinda man’ I thought I would download the Philips AVENT baby app to track feeds, changes etc...
It wasn't what I was expecting from such a powerful and successful brand. It just seems abit dull and uninspiring. More of a data dump, than an experience.
Thus the start of a pitch driven creative of their app, a creative that successfully captures and delivers the fun of parenthood.
STAGE 1 - Iconset and Main menu design
A fun and colourful approach that compliments the AVENT colour palette in a user friendly way.
I've also attached a flat view of the design.
STUDIOJQ Do not own the rights to any of the images or content used and this is just a concept design project. All rights and imagery belong to Philips AVENT©