Branding for a cloud-based No-Code Platform
Yes, from time to time, we take up an extensive branding assignment and we go all out with the deliverables.
The Client and Platform
This time, a young startup reached out to us to help them brand their new, upcoming cloud-based No-code platform.
The application is a simple and intuitive SaaS platform which can be used to deploy any application without any need for code. Be it an e-commerce or a custom admin with complex dashboards, the platform does it all with drag-and-drop components. The platform looks to move away from legacy UI and coding to modern, robust and scalable applications.
The Work
We worked with the client to understand what they were looking for when it came to the identity - especially when it came to colours and the vibes they were looking for from the logo. They left the creativity to us which allowed us to experiment with styles until we came up with the one that appealed to them.
When the logo was approved, we set upon building their entire branding guidelines - which is still in progress - but here is a snippet of what all we came up with for the client.
