ready Branding
The Story
Ready is an online fitness platform focusing helping busy people not having the time to go to the gym. Through cleverly devised training programs and clear instructions, together with a live video feed of your coach working out with you at the same time, "ready" is bridging the gap between personal training in person and online.
"Ready" was founded by these two lovely people. They are a married couple with a love for fitness and helping people achieve their fitness dreams.
The Logo and Icon
The logos for sports and fitness brands are usually angled in some way giving them that action, forward looking, feel. With "ready" being not just a fitness apparel brand, but an online platform as well, we decided to go with a more subdued/techie feeling for the logo. However, we made the icon sportier and angled forward to match the angle of the "y". The icon is used for branding elements, as a placeholder for images, it's colored in all the brand colors and as an identifying mark of the brand.
The strapline for "ready" is "Be Ready".
