Proximus · Red Devils · Digital Campaign

My role as manager and lead designer at Hilarious allowed me to work on many clients. I really enjoyed working on this Proximus campaign sponsoring our Belgian team. I did the design, the shooting and the gamification of the whole activation.

Departing from the King Baudouin stadium… The red thread of the campaign was meeting in Paris for the final. The whole activation revolved around different places in Paris....

The throwing of the Parisian beret, a new sleight of hand.

The photo shoot with the Devils was really nice and allowed me to take several cult photos.

I redesigned the Paris star roundabout to make a wheel that you have to turn to win a t-shirt.

What do you think? Hope you like it and feel free to leave comments and feedback. Hope you enjoyed it.

I can help you take your project to the next level.

👉 [email protected] 👉 Whatsapp: +32475226124

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Agency : Hilarious · Client : Proximus