Jewelry Web Store Redesign Concept

The challenge for the client is to suggest updating the jewelry store home page so that the own video platform has the most prominent and meaningful place. 

The client develops sales mechanics, via short clips like in TikTok or Instagram Reels. 

I found a solution where discreet jewelry reveals itself accompanied by generative 3D animation. The splash of liquid metal symbolizes the creativity of the users, integrates their creativity into a renewed brand identity. 

I will be glad to receive your feedback and advice. Thank you)