Saral Parenting - Logo Design

In September 2022, our friend Zainab Lakdawala reached out to us with the idea of taking her brand to new heights. She has a parent coaching program and her vision was to conduct seminars in volume for which a functional brand identity design system and marketing design materials were required. 

We started with the strategy process, we did some research on the brand's target audience (parents). After understanding the vision of the brand and working on some design revisions, we came up with this logo concept. It's a combination of Heart (Love & Care) and Parenting (Child & Mother). The logo mark is functional, simple, and appropriate for the brand and tells a story

Full project on Behance

For more info: shahidkhan.in

Let's connect: [email protected]