Logotype

 A scalable logotype needs to make sense, look good, and remain legible at any size, whether printed on a small business card or on a giant poster. It's representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear, and it needs to be the same no matter where it's displayed. VOLLEY Poland uses their customized type to shape the visual language for the volley group. It defines the width and breadth of its services through the sheer size and shape of its new freshly kerned logotype. It tells the story of conveying a sense of power, while at the same time being down-to-earth.