Logo Design for a communication agency

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Feinheit is a communications agency from Zurich. From the very beginning of this agency's history, the elephant has been an accompanying mascot.

I really wanted to use the elephant as the main element in the design because it has an emotional connection to the agency and it is also a strong symbol.

During the design process, I had the idea ​​creating the eyes and legs from the “i” letter. Appropriately, these two letters also look like two figures communicating with each other. I then also designed the typeface Patron Black in such a way that these «i» letters appear again.

I really like that abstract elephant.

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