Mandarin Brand Identity Design

About the company:

Mandarin is a luxury resort located in China. They offer very luxurious services to their customers. It is one of the most affordable and yet very luxurious resorts for tourists

About the logo:

The client desired a simple yet powerful logo. which also represents luxury also. So we decided to use the color Dark red to portray a luxurious vibe in it and the logo mark is the letter M in Chinese. That way we kept the logo simple yet luxurious.

Challenges:

For Mandarin, our main challenge was to think about how to make a logo that is minimal yet impactful and luxurious at the same time.

Solutions:

We created comprehensive branding with an intriguing visual design and messaging/positioning plan following intensive research, workshops, and proposals. To explain Mandarin's value proposition to clients, investors, and the media, we condensed it into a concise statement. Then, we developed brand guidelines.

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