Logo for Startup Accelerator

Customer:

Accelerator providing funding and action-oriented strategic services for startup CEOs, Boston, MA.

Mission:

Brand development & website from scratch

Mission Accomplished:

Сompetitor Profile Analysis: We studied positioning strategies, service packages, design and content of websites of accelerators, as well as startups and CEO coaches in the United States to identify the distinctive features and competitive advantages of the brand.

Vision, Mission, Values, DNA: Created a brand name. “Destination” is a reference to the philosophy of its founders: you need to clearly articulate the goal to choose the right path to achieve it and keep this goal in mind so that momentary ideas and opportunities do not lead you astray. Also, one of the founders is an avid cross-country racer and knows how valuable it is to reach the cherished finish line (destination).

We developed key brand values and a unique approach to working with clients. Based on the studied competitors' strategies and the main “pains” of potential customers, we formed a brand mission that is not only to get to the destination (create a successful business) but also to enjoy the journey (keep inspired, avoid burnout, see opportunities, and learn from mistakes)

Logo and Brand System: We developed a brand logo that contains map symbols: a dotted line - the path, a geo-tag - the point where you are now and the point where you want to go. This symbolism conveys the idea that the Destination Accelerator is designed to show startup CEOs the right path to their destination.

The lines on the site harmoniously fit into the overall concept and symbolize the routes on the maps. These lines are mostly intertwined on the website and convey the idea that the CEO of a startup has many paths they can take and it is important to choose the right one.