Archetypes Icons

I'm very excited to share a project I have been working on for some time now. Here at Allegory Studios, we specialize in branding and corporate culture. Through research and survey tools, we find how your organization’s values, beliefs, and strengths align with Carl Jung’s Archetypes. Archetypes are universal stories that unite the human unconscious across cultures and continents, industries and markets. I recently had the pleasure of designing twelve icons to represent each individual archetypal story. Check out the web page here:
http://www.allegorystudios.com/culture-audits/12-brand-archetypes/

Posted on Apr 9, 2015

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