Homly - Logo and brand identity for a real estate agency
Your brand is your degree of being known, liked, and trusted by others.
Essentially, your brand is the mental image of you shared by the people you deal with. If you are running a business, these people are your clients, partners, and employees. It doesn’t matter if it’s small or big, specialized or not; people will always have some general impression of your company.
You can’t stop them from having these thoughts. What you can do is channel them in the right direction to create a favorable picture. And to do that, you will need to put in some work.
This is also related to the presented branding project for a real estate agency called Homly.
Logo design
The logo consists of 4 geometric elements that transform and form new forms, which are subsequently used as patterns, elements-identifiers, etc.
The meaning of the logo is a room where each wall is a door to another room (on the architectural plans, the door is denoted by a similar symbol), which symbolizes the infinity of options for choosing a home.
Color palette
Colors - black and white at the base, accent orange, and extra shades of blue, broadcast the following meanings:
Black is stability, reliability
orange - ambitions, emotions,
dynamics blue - calm, ease of clarity.
Brand image
The overall image is confident and relaxed, and the central message of the logo, colors, slogan, and branding, in general, is the ability to choose as an inviolable right.
Brand's slogan: "Your House is Your Choice."
