WILD SAFARIS (Brand Identity Design)

Case Study

Created a conceptual brand identity for a tour agency called 'WILD SAFARIS.' The brand's main objective was to create awareness on the importance of nature conservation and being in nature. They wanted to promote fun activities like hiking, travelling, and mountain climbing.

Who They Are

• A travel and guide company based in Costa Rica.

• They are an international travel agency that deal in nature documentaries and safaris.

• They are passionate about wildlife and the well being of nature

• Looking for simplicity, exotic, and fun approach

• Wanted to involve people in caring for nature

What They Do

• Weekly safaris to national parks

• Creating educative documentaries on the importance of nature

Key Audience

• Families that love spending time together

• Nature lovers who spend time outdoors

• Middle- higher income