Kroma - Art marketplace - Brand identity guidelines
Design "from scratch to MVP" of an art marketplace. This is both a peer to peer marketplace and auction market. Individuals and organisation can buy and sell on it.
And what make it really special is the cast of in-house experts that are missioned to help users navigate the marketplace, value their artwork and secure their investments.
As it is a project from 0 to 1 the compagy and the product share the same name and logo. Wich is designed to be reassuring and also very tech oriented. Gilroy typeface makes the design more reliable and stable.
On the contrary, the colour palette is very playful and vibrant.
I think they work together really well. What do you think ?
I'm working solo and this project, doing all product design / brand & illustration. I'm having a lot of fun ! more about it soon ;)
Please feel free to contact me if you have any thoughts on my work.
I'm always glad and grateful to hear feedback or exchange !
More about me :