Brand Identity Design and Guidelines

Awarded logo and branding design for the Association of Architecture Schools of Australasia. Won through the University of South Australia, up against 24 submissions from the best architecture schools all over Australia and New Zealand.

The brief was to rebrand the association with a clean-cut, precise and minimal letter mark which allows for research, creativity and professionalism to stand out in relation to architecture and the design environment.

The rotation of the A's portrays different directions and pathways such as leadership and advocacy for architectural education. The horizontal logo version allows for the "S" to be emphasised, pinpointing the keyword "Schools" and expressing the association coming together as a community. The font is technical, intelligent, and on-trend, relative to the target audience of graduate and undergraduate students. The colour palette expresses neutral, balanced, soft grey hues, paired with a confident navy blue and an active apricot accent to excite and infuse energy. Application of the branding is paired back, classy, and easy to absorb which allows for effective viewer engagement.