Locals
Logo Design Proposal for Locals.org
Locals.org is an app designed to connect people in real life, have fun, and support charity work, all at the same time. To help them stand out, we proposed a new logo with a friendlier tone, improved lettering, and several variations to fit any medium.
To make the logo more approachable, adaptable, and consistent, we gave the lettering a lighter, more relaxed tone, changed the width and weight of the characters, and designed different versions of the logo that would read well on any scale.
This project, which we proposed, served as the foundation for the new logo that the Locals.org team created in-house.
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