Geekach - Branding design for board games store
Your branding matters.
Like your product, your positioning, and your communication.
These 4 components help you create The Brand so be sure you have all of them.
Geekach owners care a lot about their business therefore they are building company's Brand.
Logo design
The logo was designed for the Ukrainian network of board game stores Geekach.
In connection with the trend towards the adaptability of logos, this logo was developed with such a foundation in mind.
The logo itself consists of two parts, symbolic and font, which can be used both in pairs and as independent elements.
Font choice
The font part is presented in a grotesque, monumental font that creates a sense of scale, while the symbolic part uses a mascot to emphasize playfulness and increase recognition.
The container
Special attention is paid to the container in which the mascot is built, by design, this container is a universal corporate graphic element that can carry various types of information, such as a symbol, navigation, technical marks, etc.
