Waterloo Sparkling Water - "Water But Tastier" Poster

For this project, I was tasked with making a poster for a beverage company.

I was inspired to do one for Waterloo because I found their brand identity to be interesting. Specifically, their blend of a classic design language in their logo and a contemporary sans serif style in their marketing material. I found that some of their marketing materials lacked the texture and notes of a classic style that drew me to the brand, so I made that a priority in my design.