Internal Branding Communications

Internal brand design to support a wide range of communication channels while providing a cohesive presentation. All the details were considered here and carefully thought out including: re-naming, color approach, condensing, and art direction.

Creating a series of logos that would all work together and clearly identify as coming from the same trusted source was of high value. Using a nesting visual system proved to be a strong solution when each ring could adjust with color and depth to represent a different mark while still nodding to the main brand.

Developing art direction for this brand system needed to be something approachable and eye-catching. Creating something different than what employees are used to seeing in their daily work in the corporate brand was a strategy we leaned into.

Creating a set of templates to deploy to various teams for on-going use was key to maintaining visual cohesion and a consistent impression.