Brand Pattern Concept from Bible Verse

One of the most important aspects of branding to us is getting to truly know our clients and their story. As the heart and soul behind the business that was once just a passion and an idea, they're the ones showing up each day transforming it into a reality. So when we approach creating a brand identity that's truly unique to them *and* their community of customers, we combine their values and unique perspectives to reflect the bigger picture of why they do what they do, how they approach serving their audience, and what their business really stands for.

A Christian-based company we're currently partnering with wanted to incorporate one of their favorite Bible verses into their brand messaging. We took it one step further and pulled distinct words from this verse that reflected their company values and created this pattern concept for the overarching brand. And peep the subtle pelican illustration in the background as a bit of a playful touch. 🧐

"Therefore, as God's chosen people, holy and dearly loved, clothe yourselves with compassion, kindness, humility, gentleness and patience." -- Colossians 12:3