Lagoart - UX/UI for Alagoas Handicrafts

This work consists of providing a working framework in the development of a digital product prototype to strengthen Alagoas handicrafts based on UX Design using the Lean UX agile methodology. With the objective of strengthening the popular culture of Alagoas handicrafts through the constantly growing Brazilian e-commerce scenario, we face the challenge of promoting and stimulating the tradition of Alagoas handicrafts in the digital environment. As there is a large flow of potential buyers of handicrafts in Brazil, it is crucial to not only have a platform capable of offering a positive experience for consumers, but more importantly, to establish a deeper connection between the needs of artisans and how they can meet the demands of their target market with respect to its cultural values, varying interests, set of ideologies and the prevailing economic condition.