Case Study - Jewelry App

The problem: 

Buyers are reticent because they lack of confidence and trust in this kind of product.

The goal: 

Design an app for Ruby that allows users to buy Jewelries easily and serenely.

My role: 

UX designer designing an app for Ruby from conception to delivery.

Responsibilities: 

Conducting research and competitor audit, conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.