Form+Forge Identity

Lisa Champ
Untitled Era
Lisa Champ for Untitled Era
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    An identity for a construction and interior design company.

    The Form+Forge wordmark in off-white on a seaweed green background. The Form+Forge letterforms are a
    A supporting icon created from the capital "F"s of the Form+Forge wordmark. The "F"s are opposing an

    A supporting icon created from the capital "F"s of the Form+Forge wordmark. The "F"s are opposing and connected at the arms by the plus symbol creating a symmetrical icon.

    A supporting pattern created from the plus symbol. The grid it creates ties into the precision and o

    A supporting pattern was created from the plus symbol. The grid it creates ties into the precision and order that is required in construction and design.

    The Form+Forge color palette is made up of green and natural hues consisting of: Seaweed, Olive, Off
    The brand guidelines created for Form+Forge that breaks down the color palette, typography styles, a

    The brand guidelines created for Form+Forge that breaks down the color palette, typography styles, and logo use scenarios.

    Untitled Era
    Untitled Era
    A creative studio in New York City
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