Imogen Goulden, copywriter - brand identity

Starting out as a self-employed copywriter, Imogen initially came to me asking for a logo. I was able to advise her that what would be more helpful would be a visual brand that immediately demonstrated her skill at playing with words by constructing short stories using only words that contain ‘ig’ together. As well as being on all her stationery, we also created Valentine and Halloween cards to send to current and prospective clients to remind them of her skills. This approach was noticed and won her work in a very short time. The golden yellow is a nod to her surname.