How can we help young people who adopt a plant-based diet to maintain their health?

Vegan and vegetarian diets have known positive effects on a person’s health. However, they are still classified as ‘non-conventional’ and far from being nutritious. This is a false claim emerging from the lack of information and effort we’re putting into our nutritional intake. Can we find a way to track our food intake and minimize the lack of necessary nutrients for our personalized diet?

The product

Interview insights

Plant-based diets are known for being healthy and popular amongst young adults. So, I conducted an interview with 8 young people who chose a green diet. I’ve asked them questions to find out about their dietetic behavior and analyzed the responses through affinity mapping.

User persona

I created a user persona to represent my findings during the interviews.

Iterations

Initially, I was working on a recipe-app that’s customer-centric to young adults, however, as I moved with the interviews I found that recipe apps are not popular amongst my target segment. I decided to move on with micro-nutrient tracking as this concept would respond to the pain points.

Visual design

I designed everything in Figma 2022.

Access to full Figma file here

Thanks for reading!

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